A woman standing indoors in front of beige curtains, wearing a black blazer and black pants, with shoulder-length dark hair and earrings, smiling softly.
A woman standing indoors in front of beige curtains, wearing a black blazer and black pants, with shoulder-length dark hair and earrings, smiling softly.

Hi, I’m Gulshanoy. I focus on building and growing consumer brand, product and commercial.

15 years leading marketing and commercial teams across consumer brands. Most recently LEGO and BESTSELLER, now Chief Sales Officer at &Tradition and NINE Furniture.

Where I can create impact

  • Driving growth through commercial clarity

  • Sharpening positioning to unlock relevance

  • Scaling brands into new markets

  • Aligning teams around performance

  • Building coherent omnichannel strategies

A woman with dark hair sits on a beige sofa in a room with wood-paneled walls and a doorway leading into a kitchen. She is wearing a black blazer and pants, holding a phone, and has a slight smile. 
TRACK RECORD

97%

Team engagement while leading a 23-person marketing team.

LEGO

+180%

Ticket sales for Festival of Play. Universal Studios partnership.

LEGO

+10%

Revenue growth and positive EBIT following brand merger

PIECES × MAMALICIOUS

+15%

Revenue growth through brand repositioning and product strategy

PIECES

MY PHILOSOPHY

Brand, commercial growth, and team leadership aren't three separate jobs. I've spent my career moving all three forward at once and the results show it.

My approach

A woman wearing sunglasses and a black blazer standing at a beige stone railing inside a building with large windows.
A woman wearing sunglasses and a black blazer standing at a beige stone railing inside a building with large windows.

01
Commercial clarity first

I don’t start with creative or campaigns. I start with: what needs to move the revenue line? Then build backwards from there.

02
People and strategy move together

High engagement (97% at The LEGO group) isn’t about perks. It is about teams understanding the strategy, believing it matters, and having the tools to execute.

03
Complexity is where I thrive

Brand mergers, team restructures, cross-market launches. Most transformations fail in execution – that’s where I focus.