Head of Global Retail Department – Pieces

Become your own role model

Head of Global Retail Department – Pieces

“No-one needs you to prove anything to anyone. Nobody cares but you! So if you have to prove something, do it for you, only for you!”

Don’t remember who said it…

2014 – 2017 Bestseller A/S


Work experience

Promoted to Head of International Retail & E-mommmerce departments, Pieces, reporting to the CEO.
Was a part of leadership team in Pieces, and thereby responsible for management of Retail operations teams (198 stores), communication with 14 franchisee partners and running day to day operation of pieces.com teams.

The Pieces brand had lost 30% of its annual turnover to competition, had huge losses on bottom line -15% EBIT, demoralized team and very unhappy partners. By focusing on building trust, using empathetic leadership and straightforward approach, to address the challenges I build, and gained the trust of the team.

Social Studio Aarhus, Denmark

Strong competition had gained substantial market share within product offering, which led to closure of a number of stores and markets. Designed a key turnaround strategy for Pieces which included: new look and feel, product offering and repositioning of our brand. Skilled working with design agencies and consultancies

Relocated the team from Horsens to Aarhus and suffered losses of strong team members in ecommerce area, which required replacement.
By being a charismatic leader, I was able to gain a buy-in from my team, my fellow managing colleagues, franchise partners (because this required investment) and our CEO. Contributed directly to turnover growth of 15% for the brand by implementing the new brand concept.

Social Studio, HQ Pieces, Aarhus, DK

What others say about me:

“I en årrække var hun min nærmeste leder og vi arbejdede her tæt sammen om, at optimere og udvikle vores PIECES butikker. Gulshanoy er en dygtig leder, der konstant arbejder med at udvikle sine medarbejdere. Hun er innovativ, nysgerrig og et af de mest målrettede mennesker jeg har arbejdet med. Hendes vilje og passion har altid skabt stærke synlige resultater.”

Terese Jegærum, Product Sales, Bestseller A/S