Never stop investing in you.
Head of European E-commerce & Marketing departments – Pieces & Mamalicious
“The harder I work, the luckier I get.”
Gary Player
2017 – 2021 Bestseller A/S
Promoted to Head of European E-commerce & Marketing departments Pieces & Mamalicious, reporting to the CEO, with main focus of contributing to overall growth targets. Part of senior leadership team. Contributed to top line growth of +10% by leading and managing the e-com, and marketing teams for two brands. Leader of leaders, was in charge of 5 team leaders, and 36 staff members only in HQ Aarhus.
On commerce side, delivered positive EBIT results by growing the top line, optimising AOV, minimising product returns to gain a strong net sale, and keeping the costs within the budget.
Engaged in high learning experience through the merger of 3 brands. Was responsible to manage the reduction of my team members due to merger, thereby practicing change management.
I gained valuable experience in digital marketing; by building a brand voice, right target audience, building content calendar and analysing end-to-end data.
“It’s always easier to be critic than a creator, if you don’t fashion an environment where creators and originators can get things going, you won’t have any new ideas”
David Eagleman
What others say about me:
” As a leader, Gulshanoy is effective, encouraging and good at delegating tasks among the team. She always asks right questions and gives the necessary feedback. Gulshanoy is looking at the best in the industry and motivates the team to achieve the impossible. Moreover, professional growth of employees is a priority for her – our team could definitely feel her positive influence over our performance and skills . Gulshanoy is a result oriented leader – it is important for her to show the actual results in numbers and figures. Last, but not least, Gulshanoy is simply a nice, friendly, kind person and she is definitely an asset in any company.”
Alima Holck, Online buyer, Bestseller A/S
“I had the pleasure of working with Gulshanoy at PIECES. Gulshanoy is a very visionary, intelligent and innovative manager. She creates ideas, initiate change and is not afraid of making decisions – also tough ones. All done with a high level of energy and engagement. She is inspiring which makes her a true role model.”
Cecilie Pedersen, E-commerce Manager bolia.com
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