Selected work

Festival of PLAY – The LEGO Group
Challenge: Replace The LEGO World concept and expand into major Nordic attraction.
Result: 180% ticket sales increase, Universal studio partnership secured.

Pieces Brand Turnaround – BESTSELLER A/S
Challenge: Reposition stalled fashion brand for growth
Result: 15% revenue increase through repositioning and product strategy.

Brand Merger – BESTSELLER A/S
Challenge: Integrate two brands while maintaining performance
Result: 10% revenue growth, positive EBIT during transition,
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