Work grounded in strategy, leadership, and real-world impact.

Selected work

Festival of PLAY – The LEGO Group

Challenge: Replace The LEGO World concept and expand into major Nordic attraction.

Result: 180% ticket sales increase, Universal studio partnership secured.

Pieces Brand Turnaround – BESTSELLER A/S

Challenge: Reposition stalled fashion brand for growth

Result: 15% revenue increase through repositioning and product strategy.

Brand Merger – BESTSELLER A/S

Challenge: Integrate two brands while maintaining performance

Result: 10% revenue growth, positive EBIT during transition,

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